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Fitzrovia has historically been home to classic artists and creative designers- masters of their trade. With expert precision coupled with beautiful styles, The Eye Place continues that rich tradition. The Eye Place prides itself in offering the newest state of the art technology alongside dedicated long-term personalised commitment to patient care. Alex Kemp and his professional team use digital technology to collect data which monitors your ocular health while displaying fantastic eye-wear and giving the best advise on eye-wear fashion.
Carefully crafted over the last 10 years, Alex has created a custom level of eye examination which is now The Eye Place standard. Taking place in The Eye Place's Eye Lab, experience either the Advanced or opt for the Comprehensive Eye Examination. The Comprehensive Exam harnesses the full power of specialist eye health technology, analysed by our highly experienced and knowledgeable Optometrists, making it one of the the most comprehensive eye examinations in the world.Read More
We are experts in matching faces up to their perfect frames!
From super premium brands to on trend luxury must-haves and to mid range and budget names we have your perfect match.
The Eye Place at Fitzrovia
5 Charlotte Place
Monday - Saturday
10:00am - 7:00pm
10:00am - 7:00pm (8:00pm summer months)
Sunday - Summer months only
10:00am - 4:00pm
Give us a call
+44(0) 20 7583 1936
Email us at